Project Details
The International Confederation of Societies of Authors and Composers is the world’s leading network of authors societies. It was founded in 1926 and represents four million musicians, writers, filmmakers and visual artists around the world. This prestigious organisation hired 652South to redesign their logotype which was proving difficult to use in digital applications.
Maintaining a link to the organisation’s 90-year heritage was important so we researched the previous identities used, surveyed subject matter experts and clearly defined the applications for the new logotype.
About the Client
The International Confederation of Societies of Authors and Composers (CISAC) is the world’s leading network of authors’ societies. With 232 member societies in 120 countries, CISAC represents more than 4 million creators from all geographic areas and all artistic repertoires; music, audiovisual, drama, literature and visual arts.
CISAC is presided over by electronic music pioneer Jean-Michel Jarre and our four Vice Presidents are: Beninese creator and singer Angélique Kidjo, Chinese director, writer and producer Jia Zhang-ke, Argentinean film director Marcelo Piñeyro, and International Neo-Expressionist visual artist Miquel Barceló. Founded in 1926, CISAC is a non-governmental, not-for-profit organisation with headquarters in France and regional offices in Burkina Faso, Chile, China and Hungary.
Results
The final logotype retained a respectful link with the past while working as perfectly when projected onto presentation screens at the United Nations as it does on tiny social media icons. We also designed a suite of digital templates that have been installed on every computer to ensure the brand identity is maintained by congruent application.
This branding is still in use today in every channel where the organisation communicates. It has driven recognition among creators and the industry and aligned the huge variety of international documents, events and government lobbying activities.
