Posts by Marco Foley

Support Europe’s Screenwriters and Directors

12 Feb 2018

The EU parliament’s draft Copyright Directive could guarantee audiovisual authors an equitable share in the success of their work. But it needs a little encouragement … please consider signing the…

Women-fronted films are top three highest-grossing movies of 2017

01 Jan 2018

News

It’s worth remembering that even *apart* from being simple common sense and absolutely the right thing to do, ensuring equality and diversity in filmmaking also ends up just producing more…

Logo design for the screen

22 Dec 2017

Articles, Copywriting

As an addendum to the post on the craft of logo design, we spotted the new Sonos logo this morning. It seemed interesting but perhaps a little complex … until…

The 22 immutable laws of marketing

15 Dec 2017

Inspiration

Our approach is absolutely rooted in classical marketing and there is no better way to understand the key principals then to spend an hour or so with this book. “The…

Kubrick and Us

21 Nov 2017

Inspiration

It seems that Kubrick and us have at least one thing in common … we both love movies and typography. He was, it seems, “wedded to his sans serifs”. A fascinating…

Leadership: Strategy vs. biology

03 Nov 2017

Inspiration

We just found an incredible film that we had to share. Here Simon Sinek describes the biological reasoning for leadership in a manner that is the antithesis of the usual…

Stomp box branding lessons

27 Oct 2017

Articles, Copywriting

We spent a number of very happy but tragically wage-less years in the music industry. Like many companies today, the brands that dominated the equipment market in the 1990’s had…

Don’t say it, prove it

07 Oct 2017

Articles, Copywriting

There is a great pub near our office that serves beautifully prepared, home cooked food. The menu tells us that the ingredients are of the highest quality, individually selected and…

Be generous with praise

01 Oct 2017

Inspiration

The importance of good manners with colleagues and with competitors is not new and not just for reciprocity. Just ask Alfred Hitchcock. (Found via the excellent @FilmHistoryPics Twitter account)

Always listen to Seth

15 Sep 2017

Inspiration

As usual, there was more great stuff in this one hour keynote speech than I could write down so here’s the whole clip. It’s a really worthwhile way of spending…

Posts by Marco Foley

Support Europe’s Screenwriters and Directors

Women-fronted films are top three highest-grossing movies of 2017

Logo design for the screen

The 22 immutable laws of marketing

Kubrick and Us

Leadership: Strategy vs. biology

Stomp box branding lessons

Don’t say it, prove it

Be generous with praise

Always listen to Seth

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