Advice

What can startups (and the rest of us) learn From a zero-brand marketplace?

11 Sep 2018

This is a photograph of the fresh food market in Ljubljana’s BTC shopping centre. If you’re used to regular supermarket produce, it’s an amazing array of fresh food. By Slovene…

How to make digital copywriting easier to review

03 Aug 2018

Advice, Copywriting

We all understand why context is important in a piece of copywriting. To create the impact we need, it’s vital to understand the place that your opinion occupies in the…

When a brilliant and beautifully executed idea doesn’t fly, perhaps you just failed to explain it simply enough?

14 Jul 2018

Advice, Copywriting

This is the premier lounge of the Côte des Flandres cross-channel ferry that takes travellers from the UK to and from France. The lounge is a haven of quiet relaxation…

We’re all brand communicators now

04 Jun 2018

Advice, Copywriting

Having coffee with a friend recently and they noticed the advert above stuck to a lamp post. “Look at that – they don’t even give their address. How is anybody…

Bad news may sell papers, but perhaps positivity sells everything else?

21 May 2018

Advice, Copywriting

Much of our work is in the creative sector where our experience helps international organisations to promote the rights of artists and creators. It’s a fascinating area, an extremely worthwhile…

Hammond Organs and the merits of choosing the difficult path

21 Mar 2018

Advice, Copywriting

This is the inside of a 1960 Hammond C3 organ. And it’s being repaired. Again. Even if you’re not a music lover, you’ll recognise the sound of this instrument in…

How working abroad taught us to communicate back home

15 Mar 2018

Advice, Copywriting

If you get the chance to work abroad, seize it with both hands. Apart from the amazing experiences that travelling and working in new places will bring, the change you’ll…

Logo design for the screen

22 Dec 2017

Advice, Copywriting

As an addendum to the post on the craft of logo design, we spotted the new Sonos logo this morning. It seemed interesting but perhaps a little complex … until…

Stomp box branding lessons

27 Oct 2017

Advice, Copywriting

We spent a number of very happy but tragically wage-less years in the music industry. Like many companies today, the brands that dominated the equipment market in the 1990’s had…

Don’t say it, prove it

07 Oct 2017

Advice, Copywriting

There is a great pub near our office that serves beautifully prepared, home cooked food. The menu tells us that the ingredients are of the highest quality, individually selected and…

Advice

What can startups (and the rest of us) learn From a zero-brand marketplace?

How to make digital copywriting easier to review

When a brilliant and beautifully executed idea doesn’t fly, perhaps you just failed to explain it simply enough?

We’re all brand communicators now

Bad news may sell papers, but perhaps positivity sells everything else?

Hammond Organs and the merits of choosing the difficult path

How working abroad taught us to communicate back home

Logo design for the screen

Stomp box branding lessons

Don’t say it, prove it

Categories

Recent Posts

652South Limited