Stomp box branding lessons
We spent a number of very happy but tragically wage-less years in the music industry. Like many companies today, the brands that dominated the equipment market in the 1990’s had…
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Don’t say it, prove it
There is a great pub near our office that serves beautifully prepared, home cooked food. The menu tells us that the ingredients are of the highest quality, individually selected and…
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When differentiating, lead with the meat
We took this photograph from a dining table in an amazing Turkish restaurant in Sheffield, UK. It is located in a city that boasts one of the highest student populations…
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Brand positioning at sea
Thanks to a combination of foreign parentage and international clients, we’ve been crossing the English Channel up to a dozen times a year since the mid nineties. During that time…
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