How working abroad taught us to communicate back home
If you get the chance to work abroad, seize it with both hands. Apart from the amazing experiences that travelling and working in new places will bring, the change you’ll…
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Logo design for the screen
As an addendum to the post on the craft of logo design, we spotted the new Sonos logo this morning. It seemed interesting but perhaps a little complex … until…
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Stomp box branding lessons
We spent a number of very happy but tragically wage-less years in the music industry. Like many companies today, the brands that dominated the equipment market in the 1990’s had…
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Don’t say it, prove it
There is a great pub near our office that serves beautifully prepared, home cooked food. The menu tells us that the ingredients are of the highest quality, individually selected and…
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When differentiating, lead with the meat
We took this photograph from a dining table in an amazing Turkish restaurant in Sheffield, UK. It is located in a city that boasts one of the highest student populations…
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Brand positioning at sea
Thanks to a combination of foreign parentage and international clients, we’ve been crossing the English Channel up to a dozen times a year since the mid nineties. During that time…
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United Nations hears Fair Trade Music’s message of fair remuneration for creators
The panel was organised by the World Intellectual Property Organisation (WIPO) as part of their “Get Up. Stand up: For Music!” event and also featured a number of other composers and copyright experts.